San Jose
For decades, San Jose has built and sustained itself by investing in the development of revolutionary technology. The city has managed to renew itself; attracting thousands of new companies with it’s diversity and rich sense of creativity and innovation.
San Jose is the third largest city in California and the tenth largest city in the US.
Diversity is at the true essence of the city with an even mix of White, Asians and Hispanics. In no other region of the United States does the largest group have only 35% or less of the total population. The population of San Jose believes that their diversity is the soul of the city and so does the entire Bay Area.

NURTURE OF INNOVATION
San Jose sponsors the largest incubator program in the United States, establishing relationships and a culture to maintain and nurtures the city’s life. Continuing the trends of the last decade San Jose is expected to grow significantly. Waving patterns, the city supports knowledge and technological initiatives that expand the economy and creates new job vacancies. With the increased population the shift in demographics will continue to increase the regions expanding demographic diversity.
Within the sector of new technology, much of the fuel in San Jose is due to the leading role in the development of silicon chips as well as the consistent patent generation, often seen as a hotbed for venture capital investments.
By 2025, the population of San Jose is predicted to reach 1,219500. With a steady increase with 1.5% per year the city will present the greatest population growth in California. The newfound density will likely create a shift away from single family to multi-family dwellings and is likely to reposition a number of existing buildings in the urban core, as well as push for new built campuses in urban centers and suburbs.
CHALLENGES AHEAD
San Jose is at the top ranking when it comes to generating opportunities in the United States, with 67,000 jobs created between 2010 and 2012. Delivering great results and creative heights in the knowledge sector, nine out of fifteen cities that expect to increase employment opportunities are situated in the western and southern parts of the region, surrounding San Jose. However, no twin cities are the same. At times mirroring values enhances value, and sometimes it denies it. Given the limited land available for new offices in the city San Jose risks to lose new employers if failing to accommodate for walkable communities and central transit-served neighborhoods as opposed to new developed office parks outside of town.